So many of us sit at computers day after day- for work and for play and here and there we print various documents.  We’re told constantly about the amount of paper that we waste by printing and by using our various devices we can reduce the amount of paper used and read off our our phones, our tablets etc.  But what no one mentions is the ink part of the printing process.

We take for granted (or at least I did) that ink is just a part of the printing process and other than being and expensive office expense, we don’t really think about the other impacts that it makes. But thanks to designers like Dan, a more eco-friendly font could change the impact that we make with our printed pages.

grey london

I love the color contrast between the black and white in this video and it includes typography- something that I have a great fondness for.  Sometimes I wonder if I should have gone into graphic design instead of video production.  I also love the intricacy of the font and the thought that has gone into the development of this font, just so that we can save 33% more ink per page.  And what does it mean for the rest of us (other than saving us money)? It means that we can contribute towards reducing the amount of waste that we create.  How cool is it that we can help the environment AND use a beautiful new font?  Pretty cool.